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Fisherman at Sunset

ABOUT US 

We're responsible for importing top quality and well known Japanese brands Major Craft, IMA, Keitech, Rivalley, Decoy, Yamashita, Maria, Geecrack, Bassday, Little Jack, Magbite and more.  

These well known lure brands offer the perfect instant 'level-up' to shops looking to be involved in the UK's fastest growing angling disciplines, offering tackle for Salt and Freshwater markets. 

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New for 2024

Working together with South Devon Bass Guide, Marc Cowling, we made more than the ultimate UK bass lure rod, we made history

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Prestigious Japanese
hard lures 

ima prides itself for being the leader in Japanese lure innovation, creating an extremely extensive and premium product line up for both salt and fresh water fishing

Photography © Henry Gilbey

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LOOKING AFTER THE BUSINESS
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Decoy offer one of the largest selections of top quality Japanese hook ranges in the world.
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COMFORTABLE CONVENIENT AND COOL

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RBB products are created from the angler's perspective based on the experience and actual fishing
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CREATORS OF THE WORLD'S BIGGEST SELLING SP

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Keitech are responsible for producing many of the known lure shapes available. 
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