IMA produce some of the finest lures available.

Proven world over to catch all species of fish, but here in the UK the main target in salt water is Bass. With a lure and colour for every eventuality IMA really prove why they are a market leader in Japan.

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Please feel free to browse the entire IMA catalogue below. Most popular models and colours are kept in stock when available but please feel free to contact us for special order items if required.